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Blues St Helier

Brand logotypes 1
Menus and printed collateral for both dining experiences
Menu design for Blues restaurant
Series of large scale paintings for upper fine dining room
Fine art made for upper fine dining room
Brand identity for restaurant in the Channel Islands
Series of large scale paintings for ground floor bar / brasserie
Fine art paintings made for the bar brasserie
Brand identity logotype
Series of large scale paintings for lower ground and entrance
Painting, one of a series made for the lower interior
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Blues St Helier
Bar Brasserie and Fine Dining Room

Restaurant brand identity

Brand logotype
Brand palette
Interior concepts
Fine art pieces
Menu designs and
other printed items

Blues, a high-value restaurant destination in the Channel Islands, developed a new site in the historic centre of St Helier on the island of Jersey. We designed and implemented a completely new retail brand identity for both the brasserie-bar-café offer at ground level and the fine dining room on the first floor. As well as advising on the interior design of the internal spaces and fixturing, we created an internal design concept that used large-scale fine art pieces for brand positioning. As well as enriching the consumer experience, these works of art helped to delineate different parts of the offer and contributed to the atmosphere of defined consumer areas and transition spaces.
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