Brand palette for constituents using colour and specific graphic devices
Report cover
Stationery
Corporate language concepts
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Client:
Butterrow
Engineering, Energy
& Offshore
Project:
Corporate identity
Components:
Brand logotype
Brand icons
Structural variants
Visual language
Literature
Stationery
Offshore development consultants Butterrow needed a highly considered, integrated corporate identity design that was modern, flexible and memorable. We created an holistic graphic language which contains visual proxies for the brand values the business wants to project both at a commercial and environmental level. The design process needed to take account of complex client needs and develop out of them a meaningful and elegant solution.