NICK HERBERT ASSOCIATES
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Racing Green

Retail brand identity design for Racing Green
Complete brand identity including logotype and icon design
Brand icon and typographic design
Fashion image of man wearing suit
on-garment branding
Shoe image with branding
In-store graphics with information and pricing about branded product
Formalwear fashion image with brand identity
Smart-casualwear fashion image with brand identity
Racing Green carrier bag design
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Client:
Racing Green

Project:
Retail Brand Identity

Components:
Logotype
Brand icon
Visual language
Store signage
In-store collateral
Packaging
Advertising
Lifestyle photography


This famous casualwear brand was relaunched after extensive consumer research revealed the brand's 'residual memory' amongst consumers was still powerful. A completely new brand identity programme was designed based on detailed consumer mapping and a defined emotional territory.
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Nick Herbert Associates   |   01727 844597   |   info@nh-associates.com   |   18 Bowes-Lyon Mews, St Albans, AL3 4PF UK   |   All rights reserved ©2012