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Moss Bros Group

Retail brand identity for Blazer by Nick Herbert Associates
Blazer logotype design by Nick Herbert Associates
Blazer on garment hangtag design by Nick Herbert Associates
Brand specifications, Blazer
Brand specifications for Blazer
Below: Savoy Taylors Guild for stand-alone stores and Moss stores
Shirt labelling for STG retail brand
STG device for retail brand
STG 'lock-up' complete
On garment labelling for Savoy Taylors Guild
STG brand specifications 1
STG brand specifications 2
STG brand specifications 3
STG device for retail brand
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Moss Bros Group

Retail Brand Identity
Savoy Taylors Guild

Brand positioning
Shopping repertoires
Brand logotypes and devices
Level variant (STG)
On-garment labelling
Product packaging

Moss Bros are the leading menswear fashion retailer in the UK. We were asked to define brand positioning and consumer profiles for their four 'own brands' including definition of each one's competitive set. Subsequently, we created new retail brand identities for two of them: Blazer and Savoy Taylors Guild. Both are well-known UK brands in ther own right. Blazer has enjoyed an enviable reputation for aspirational contemporary menswear design over the years and STG, founded in 1906 and with its own flagship store in London, is a high value, premium tailoring brand. At the end of the creative project we designed visual usage guidelines and standards for each.
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Nick Herbert Associates
Design Consultants
18 Bowes-Lyon Mews
St Albans
United Kingdom

+44 (0)1727 844597

We are always happy to come and show you more of our work and discuss how we might help you meet your commercial goals through intelligent design. Why not give me, Nick, a call? There's no obligation at all and often a meeting can generate interesting ideas and new opportunities.
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